Resume

ang@abeachdesigns.com
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Summary:
Experienced and detail oriented Creative Leader with a strong background in leading visual strategy across sales, marketing, and corporate communications. Adept at managing design teams, handling multiple projects at once, maintaining brand standards, and producing high-impact materials in print and digital formats. Recognized for delivering creative solutions under tight deadlines while enhancing brand perception and team collaboration.

Experience

Oncourse Home Solutions (formerly American Water Resources – Mount Laurel, NJ
Creative Services Manager
02/2022 – 05/2025
Managed a four-person in-house creative team, providing creative direction and guidance, while working with leadership and strategically collaborating across various departments and team members.

Led strategic design initiatives that elevated brand visibility and performance across direct response campaigns, with a focus on attention to detail and high-quality design assets. Delivering over 50 million personalized direct mail pieces annually, surpassing budget targets by achieving 115% of customer advertising goals in 2024.
Improved acquisition response rates, resulting in 238K new customers, a 7.5% increase over budget in 2023.
Researched competitor analysis, industry standards, and provided creative solutions to develop a newly designed direct mail campaign, achieving a 99% response rate in the first drop.
Secured 5 new partnerships within 2 years, by partnering with business development and leadership teams to create compelling, targeted RFP presentation designs.
Coordinated and collaborated efforts into an inter-department project that streamlines process flows in ASANA and Workfront, increasing productivity by 20%.

Senior Graphic Designer
01/2020 -02/2022
Design lead for acquisition campaigns, business development and new products. Managed team of graphic designers.

Led visual design concepts for strategic marketing initiatives and business development efforts, successfully establishing 2 key partnerships and launching three new products within one year.
Successfully onboarded a new printer for direct mail acquisition and cross-sell campaigns, executing over 40 million personalized mail pieces nationwide within a year.
Managed the direct mail creative design process and led new concept development, while mentoring graphic designer and senior copywriter. Owning content assets (DAM) management across all marketing material.
Collaborated with the digital team on email campaigns and landing pages, providing direction and alignment with user-friendly multi-media interactions and experiences throughout the customer journey.
Developed and implemented comprehensive brand awareness campaigns through creative and engaging graphic design solutions for product launches.
Promoted to Creative Services Manager after 2 years, recognized for exceptional performance and measurable impact on business outcomes.

Consolidated Glass Holdings (formerly J.E. Berkowitz) – Pedricktown, NJ
Senior Creative Marketing Manager
11/2017 – 01/2020
Managed marketing and creative processes across all businesses and led marketing deliverables for architectural glass products within the Consolidated Glass Holdings family of companies.

Transformed company online presence, by redeveloping and streamlining six business websites in WordPress over 10 months, enhancing cross-brand promotion, and achieving an 80% user satisfaction rate.
Enhanced brand exposure by 40% through strategic management of trade shows and events, while creating high-quality corporate materials to support sales, leadership presentations, and internal communications.
Managed from concept through to completion video and digital animations for product marketing initiatives.
Developed and launched marketing materials for INVISIWALL Glass Systems, including photography, brochures, web content, and graphics. Collaborated with engineering on content and sales collateral.

J.E. Berkowitz, a Consolidated Glass Holdings Company – Pedricktown, NJ
Creative Marketing Manager
02/2016 – 11/2017
Led marketing project management, streamlining design and content creation, and ensuring smooth execution with vendors and partners.

Won best design and innovative booth award at the 2017 CSI Greater Lehigh Valley Expo
Increased brand exposure by 20% within the architectural glass sector by maintaining a uniform brand message and design identity across various media channels and platforms.
Gained traction on LinkedIn by 35% in one year, by pushing project and editorial stories for upcoming events and product launches, which drove the rise of 100 new followers in 8 months.
Promoted to Senior Creative Marketing Manager after one year of successfully improving the JEB brand in the architectural glass industry.

Xylem Dewatering Solutions (formerly Godwin Pumps) – Bridgeport, NJ
Designed and managed brand and creative process for all marketing materials and directed outside vendors to meet budget and scheduled demands.

Led 1-year rebrand of Godwin Pumps to Xylem, redesigning collateral and aligning visuals to brand standards. Partnered with engineering on technical and sales materials.
Won Advertising Excellence Award in WaterWorld magazine in recognition of outstanding overall readership, as compared to all other advertisements in WaterWorld October 2013.
Designed and developed a successful product sales email campaign, that drove high response rates increasing sales by 30%.

SGI | Security Global Investors (Guggenheim) – Rockville, MD
Senior Graphic Designer
04/2008 – 07/2011
Collaborated with marketing and product managers, developing marketing material for over 50 Rydex Strategy Funds.

Increased educational awareness of exchange traded funds (ETF) by 20%, by developing a series of “ETF Essentials” marketing material across print and digital platforms.
Produced html email campaign and promotional materials for new Russian Ruble currency product launch that generated 15% sales gain.
Developed a successful brand identity and comprehensive guidelines for investors, collaborating closely with the creative director, design team, and senior management.

InvestorPlace Media, LLC – Rockville, MD
Senior Graphic Designer
04/2005 – 04/2008
Built relationships with editors, marketers, print-buyers, publishers, writers, and investment advisors, to develop designs for direct-mail campaigns, html emails, and web designs.

Designed direct mail campaign for Louis Navellier’s Quantum Growth publication resulting in $500K+ in subscriptions after only 10 days of being mailed out to existing subscribers.
Created new designs for html email renewal series for 4 publications, which resulted in 15% increase in renewal subscriptions.
Developed direct mail campaign for Louis Navellier’s Emerging Growth publication that brought in record sales while running consistently for 8 months.

Showtime Enterprises Inc. – Paulsboro, NJ
Graphic Designer
12/2001 – 04/2005
Creative lead working with Creative Director sales initiatives, as well as main designer for developing environmental displays.

Developed graphics for in-store Sony displays, driving high response rates and contributing to increased productivity across 20 additional stores nationwide.
Designed environmental graphics for an exhibit at the Rolex Monterey Historic Automobile Races, which were later showcased at the Rolex store in Las Vegas.

Technical Creative Skills

Education

Bachelor of Fine Arts in Graphic Design with a Specialization in Photography
The College of New Jersey, Ewing, NJ – Graduated Cum Laude – 2001